Company
Epsilon
On the digital creative team at Epsilon, we create dynamic wireframes with which we support creative for current and future campaigns, rather than one-off creative.
Client
Epsilon Internal Creative
Role
Art Director*
Graphic Designer*
*Specific to project
Epsilon Internal Creative
These are projects that I worked on as either a graphic designer or art director for Epsilon Creative internal projects. These projects were to create assets such as high-impact wireframe templates that can be used across multiple clients.
*Disclaimer: I do not claim to own any images or assets shown in these projects.
Rotating Cardstack Wireframe
Role: Graphic Designer, responsible for concept and execution of visuals, and concept of interactivity.
Concept & Objective
Drive new card applications by showcasing breadth of product range to new and existing customers.
Simple & modern approach to allow users to access & quickly process a lot of content with just the swipe of a finger.
Allows for clean organization of lots of content. In this case, offers with legal text or Account/Card Types + details.
Support finance clients lacking brand assets such as lifestyle imagery or video.
Size shown: 300x600
Solving for Smaller Display Sizes
Utilizing animation and alternate layouts, we are able to include all relevant information within smaller ad sizes.
Sizes shown: 300x250, 180x150, 728x90
Product Magnifier Wireframe
Role: Graphic Designer, responsible for concept and execution of visuals and interactivity.
Concept & Objective
Bring the in-store shopping experience to users by magnifying unique product attributes.
Ideal for promoting specific product details or features.
Draw attention to a product through a combination of motion and large-scale imagery.
Size shown: 300x600
Solving for Smaller Display Sizes
Utilizing animation and alternate layouts, we are able to include all relevant information within smaller ad sizes.
Sizes shown: 300x250, 728x90, 468x60
Solving for Large Display Sizes
Utilizing animation and alternate layouts, we are able to include all relevant information within smaller ad sizes.
Sizes shown: 300x250, 728x90, 468x60
Wireframe Across Verticals
With a meticulously designed wireframe, it doesn’t have to be limited to use in a single vertical. These are possible use-cases across verticals with different assets and brand styles.
Sizes shown: 300x600
High-Impact Storytelling Wireframe
Role: Art Director, responsible for strategy, concept, and direction of visuals.
Concept & Objective
Engage users with a high-impact brand story utilizing eye-catching animation and large-format imagery that holds users’ attention and entices further engagement with the brand.
Size shown: 300x600
Solving for Various Display Sizes
Utilizing animation and alternate layouts, we are able to accomplish the same visual style across various sizes, large and small.
Sizes shown: 300x250, 728x90, 970x250
Wireframe Across Verticals
With a meticulously designed wireframe, it doesn’t have to be limited to use in a single vertical. These are possible use-cases across verticals with different assets and brand styles, such as auto, travel, and QSR.
Sizes shown: 300x600