Company
Epsilon
On the digital creative team at Epsilon, we create dynamic wireframes with which we support creative for current and future campaigns, rather than one-off creative.
Client
Elemis
Role
Art Director & Designer
Lead creative direction and execution of all final deliverables.
Elemis Pitched Creative
As a pitch exercise, I explored new, high-impact designs for digital display ads.
The brief: Create multiple new wireframes to support messaging from brand awareness and acquisition to categories and products.
*Disclaimer: I do not claim to own any images or assets shown in this project.
Interactive Product Feature Wireframe
*Concept executed by me
Business Objective
Build interest in best selling products by emphasizing the product details and benefits
Creative Overview/Benefits
Implement ambient video to create a visually striking experience and engage users
Sliding product tabs encourage user interaction
Strategic Use Cases
Educate new product collections
Feature best-selling items
Product Wireframe
*Concept executed by me
Business Objective
Build awareness of the brand and key product collections for new and existing customers with an engaging product wireframe.
Creative Overview/Benefits
Pairs large, beautiful lifestyle imagery with products to tell a story about the featured collection
Utilizes a unique and eye-catching product carousel
Emphasize quality with the use of star ratings
Strategic Use Cases
Highlight best selling categories
Introduce customers to new products/product lines