Company
Epsilon
On the digital creative team at Epsilon, we create dynamic wireframes with which we support creative for current and future campaigns, rather than one-off creative.
Client
Walgreens
Role
Art Director*
Graphic Designer*
*Specific to project
Walgreens Digital Creative
Throughout my time at Epsilon, I have worked on several projects for Walgreens as a graphic designer and as an art director.
*Disclaimer: I do not claim to own any images or assets shown in these projects.
Storytelling Brand Wireframe
Role: Art Director, responsible for overall strategy and creative direction
Brand Partner Hotspot Wireframe
Role: Art Director, responsible for overall strategy and creative direction
Product Wireframe with Weather Triggers
Role: Graphic Designer, responsible for execution of creative led by direction from an art director
Business Objective
Develop a streamlined template strategy that can be used across several campaigns by incorporating new brand elements and tone of voice.
Creative Overview/Benefits
Multiple frames allowing for a conversational cadence with consumers
Large space for copy to allow for message clarity
Results
The flexibility and simplicity of this wireframe has made it a highly desirable solution for the client and is used continuously across campaigns such as Allergy, Vaccinations, and Medicare.
Solving for Smaller Display Sizes
In order to keep the focus on the story and message, I opted to remove the lifestyle image area and allow an area for iconography instead.
Wireframe Across Channels
The approved wireframe is translated across 14 ad sizes to be displayed across channels ranging from desktop, tablet, and mobile devices.
Business Objective
Drive brand awareness and product sales with an interactive hotspot unit that ties lifestyle imagery to category products.
Creative Overview/Benefits
Neutral branding to support different brand partners
Brand partner logo takes priority at the top of the ad
Interactive hotspots with linked products
Each product has its’ own headline, and product descriptor
Wireframe Across Channels
The approved wireframe is translated across 14 ad sizes to be displayed across channels ranging from desktop, tablet, and mobile devices.
Business Objective
Drive product sales to Walgreens loyalty customers, pairing the products with specific weather triggers to guide messaging and product suggestions
Creative Overview/Benefits
Frame 1 supports icon that can either be general or weather specific
Product carousel supports up to 5 products
Creative Iterations for Concept
To showcase the expected flexibility of the wireframe, iteration examples were created with different creative assets.
Each weather trigger is paired with an icon and corresponding weather-related copy.
Wireframe Across Channels
The approved wireframe is translated across 14 ad sizes to be displayed across channels ranging from desktop, tablet, and mobile devices.